Why Ductless, Why Now?
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Companion PDF:

Start here to learn why ductless is important to your business, and for customers, too. The lessons shared in this section are explored deeper in many of the other sections, so be sure to begin by watching this important presentation. Click here to begin.

In Home Sales Process Overview
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Growing Ductless created its very own sales process. It is specifically designed for the unique aspects of selling ductless heat pumps. It’s quick and easy to use, and designed to produce results. It works because it is helpful to both the salesperson and the homeowner, and it produces results. This section gives you an overview; we dive deeper into the sales process in other sections. Start here!

Customer Questionnaire
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Growing Ductless created an in-home questionnaire for salespeople to use. It is designed to identify homeowners hurts, needs and wants so that the salesperson can design the perfect ductless system. In this section we introduce you to this important sales tool, and how to use it effectively. Click here to ask better questions.

Ductless System Design
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Find the sweet spot and win! When designing a ductless system, the sweet spot exists somewhere in the middle of “too much” and “not enough”. In this section we teach you design skills that provide the homeowner more comfort for less money. For the contractor, this design strategy also means reliable installations with the lowest use of precious labor resources. Click here to join the ductless revolution

Ductless Sales Presentation
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When you are selling something new, innovative and different like a ductless heat pump, victory or defeat can be found in the sales presentation. In this section, we show you how to use what was learned in the customer questionnaire and the ductless system design sections to create a winning sales presentation. This is where the fun begins!

Overcoming Objections
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When selling something new and different like ductless heat pumps, you have to expect that the buyer will balk at your offer, a.k.a raise objections. Thankfully, with ductless products, there are only a few common objections, and they are easy to overcome. Learn how in this section.

Product Mix Decisions
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Ductless heat pumps offer the contractor and the homeowner lots of choices. In this section we help you narrow the choices down to create a more manageable offering. Don’t try to boil the ocean! Instead, focus on a product mix that works for your contracting business and your local market. Click here to begin.

Streamlining Installations
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A ductless heat pump installation should use less labor than a traditional HVAC installation. In this section we share time tested ideas for getting the most out of scarce available labor resources. Topics include truck stock, tools, materials, and more. Click here to learn more.

Pricing Models
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In this section we explore different pricing models and the creation of retail pricing lists. Since ductless installations use less labor than other HVAC, it complicates things when you create a price list. In this section we discuss the various complications and propose a simple remedy. Are you ready to try something new? Click here to learn more.

Lead Generation Overview
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When marketing ductless heat pumps, there are both new rules of the game and several simple mistakes to avoid. This section provides important tips and key concepts. When adhered to it’s possible to earn lots of very low cost leads. Don’t miss out on this important section, click here.

Lead Generation: Public Events
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A very productive form of lead generation, public events provide a unique way to take a homeowner down a path toward purchase. This isn’t your grandfather’s old Home Show – this is guerilla marketing done ductless revolution style. Click here to get started.

Lead Generation: Digital Marketing
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Another productive form of lead generation is digital marketing. With lots of specific methods involved, and an ever changing set of do’s and don’ts, this is a thorny and complex topic! We introduce you to the “must-do” methods to use, and the basic concepts to employ, and share a few hard earned lessons along the way. Click here to begin.

Lead Generation: The Importance of Videos
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More and more, people are consuming videos on smart phones instead of reading content on webpages. Growing Ductless has identified four “must have” videos. We cover what these are, how to get them, and how to use them to get the most bang for your buck. Don’t miss out on this important section, click here

Lead Generation: Leveraging Utility and Public Programs
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All across America, governments and utilities are taking steps to reduce greenhouse gas emissions. This so-called “strategic electrification” effort promotes using heat pumps for domestic hot water and heating and cooling spaces. Put your individual beliefs aside and get ready for a lot of business; this market opportunity is nothing like what you’ve ever experienced as a contractor. In this section we give tips and best-practices for working within a public and/or utility program. Click here to learn more.